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Vital Processing Services site
The Job
Vital Processing Services is one of the leading providers of credit card processing and point-of-sale systems. In 2003, they wanted to begin a new marketing push, beginning with an updated Web presence. They contracted with Marketing Drive, a division of Foote Cone Belding, to handle the rebrand. Marketing Drive contracted with me to develop the web site architecture.
The Solution
The new site architecture clearly differentiated the offerings for acquirers (banks and others resellers of processing services), merchants, and Vital’s software development partners. Beefed-up product descriptions helped customers understand the depth and breadth of the company’s products. Extranets for existing customers and developer partners offered selective, secure access to proprietary information.
www.vitalps.com
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