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Now that the term has been invented, I can call myself an information architect. I am dedicated to creating structures—in whatever medium seems right—for the message or information my client is trying to convey.
Those structures can be built of anything that can hold information or elicit a response—words or graphics; paragraphs, pullquotes, or pulldown menus; pages or frames of animation. My job is making sure those structures are being used to help your audience quickly understand and use whatever you are offering. The work has taken many different forms, including Web sites, books, magazines, data sheets, annual reports, and articles.
My work is divided into three main areas: Web site architecture and interface design (my focus since 1995), writing, and editing and publication strategy.
Web site architecture and interface design: Early on, I realized the Web would be an exciting place to play, and I began working with it in 1994. Here, the structures might take the form of a whole Web site (site architecture), individual pages (page architecture), or interactive processes (user flows and interactive interfaces).
Writing: Using that most basic information structure, words, to convey a message in a clear and interesting way.
Editing and publication strategy: Creating structures that others will fill, or fitting others’ work into a structure that makes sense. I’ve created plans for magazines, series of books, and other types of print publications.
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As a writer and editor in the Bay Area and Silicon Valley for upwards of 20 years, I’ve developed a pretty wide knowledge of technology (especially publishing technologies, such as those used for the Web) and some opinions about how information works best. I have written columns (for Print magazine and MacWEEK) and books (such as Elements of Web Design, Adobe Master Class: Web Site Redesigns, and Macromedia Flash Interface Design) on Web design.
I work as a consultant for a wide array of clients. I have worked directly with clients such Netscape Communications and Peachpit Press, and have teamed with design agencies such as Adaptive Path, Method, MetaDesign, Small Pond Studios, Hot Studio, and Marketing Drive Direct on work for clients such as Bank of America, McKesson Corporation, PeopleSoft, and Adobe Systems.
Thanks for your interest.
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