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Macromedia Press
series development
The Job
Macromedia wanted to publish a series of trade books to support its publishing software products. Macromedia would provide the content, and Peachpit Press would provide the publishing know-how. Peachpit hired me to help turn content from Macromedia’s training division into bookstore-ready titles.
The Solution
We launched two series of book/CD-ROM combos: the “Macromedia Authorized” series of training titles and the “Macromedia Interactive” series of training on CD-ROM. I created the series structure, worked with Supon Design to create the series’ internal designs, and worked with Macromedia’s writers to help the books make the leap from training guides to trade-published titles.
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