So, what exactly is “In Real Life” marketing? Isn’t everything in real life – or is life but a dream? OK, I digress… The way I see it, In Real Life (IRL) marketing is event marketing – the events that force you to get out amongst the living. The networking/meet and greet, workshop, conference or seminar where there are other living, breathing human beings present – just waiting for some genuine interaction.
Yes, this is a bit tongue-in-cheek, but truly this is an area that has been neglected for too long. The digital connections can only take you so far. We all know that people like to do business with people they like, know and trust. But, how difficult is it to get a sense of someone in real life if you’ve never met them? Yes, digital connections are helpful and I’m a big believer in the power of LinkedIn, but, I have greater faith in the power of human interaction.
PS – Funny how it seems like those times when I really just don’t feel like smiling, being nice and social and force myself to get out amongst the living are the times when I have a truly pleasant and productive experience. So, go on – get out! It’s good for you and even better for your business.