Creating Your Strategic Marketing Plan
A strategic marketing plan defines your firm’s desired outcomes and vision and then plots a course to reach them.
Core Values – These are your company’s personality traits.
Determine Outcomes - It’s a challenge to get directions when you’re unsure of where you want to go. We’ll help you define a set of outcomes to incorporate into your marketing plan to take you where you want to be.
Brand Promises - Trying to be everything to everyone dilutes your message. Commit to 2 to 3 brand promises that will focus your message and strengthen your competitive market position.
Key Metrics - Measure, measure, measure. These metrics provide the insight you need to determine what activities drive your company’s growth.
Understanding Digital Assets
The numbers tell a story. By reviewing and understanding your digital assets’ analytics you’ll gain powerful insight into how you’re engaging with your customers – and vice versa. A great micro-engagement.
A Discovery Driven Approach to Marketing
Marketing plans and models can change once you’ve received valuable market feedback. The goal is to find out as quickly and cheaply as possible what customers will buy and then build a profitable business around it. Our approach is designed using Rita McGrath’s Discovery Driven Growth methodologies to focus on a scaled down version of your vision or idea to get real feedback that indicates how a full-scale promotion will do.
Getting Things Done – The Implementation
Now that you’ve gained clarity around your strategic plan, it’s time to put it into action. We can help. You need the Work Goddess.
Social Media Content
Website Content Development
Press Releases & White Papers